Your pharmacy is a business, and like all businesses, you want to make it the go-to destination for customers. And you want to keep those customers coming back.
You want to attract, engage, and satisfy your patients. This is what is known as the patient lifecycle.
You need to have a marketing strategy that will help attract people to your pharmacy, something that will get their attention. One effective way to do this is through social media.
Once you have a patient coming into the pharmacy, you also want to have a strategy for maintaining them as a customer. This is why engagement is important.
The final stage of the lifecycle is providing an enjoyable experience for your patients. When they are satisfied with your service, they are more likely to recommend you to friends and family.
There are a number of things you can do to keep your patients happy. For example, you can send them thank you cards, follow up with phone calls to see if they are satisfied with the service, and use sales data to determine what their future needs will be. You could also put into place a loyalty program for returning patients.
4. Getting Referrals
Don’t underestimate the importance of referrals because they are a key indicator of your pharmacy’s reputation and profitability. Consider that four out of five patients will use a pharmacy if their physician recommends it, and three out of four will use the pharmacy if their friends and family recommend it.
So, you want to make sure you are offering services that physicians and others are recommending.
5. Increasing Profits
Increasing the patient lifecycle will also increase your profits. It costs five times more to bring in new patients than to maintain existing ones. Prolonging the patient lifecycle can increase profits anywhere from 25 to 100 percent.
Extending the lifecycle
Your pharmacy can expand the patient lifecycle by offering personalized care and routinely examining your sales data to look for new opportunities and changes in the marketplace. This helps to deliver a good experience for your patients and will lure them back.
Partner with Rx relief
If you are an employer looking for pharmacists, Rx relief is ready to help you. We are one of the nation’s leading pharmacy placement firms. Rx relief has received Best of Staffing awards from both clients and talent. Find out what Rx relief can do for you. Give us a call today.